Humancoin - Charity Market

Charity market

Every third person on Earth gives to charity at least once per year, with 50% of donors providing aid to strangers according to the World Giving Index 2017, compiled annually by the Charity Aid Foundation. For the third consecutive year, charities have raised a record volume of funds. In the US alone, the amount of recorded donations reached $400 billion. About three-quarters of the country’s residents have helped a stranger at least once, and two-thirds have donated money to multiple charity foundations. The volume of donations in the US consistently exceeds 2% of the nation’s GDP; around 7 new charitable foundations are created every single day, with more than 1.5 million currently in operation across the country.

In other countries, too, charitable donations represent a significant proportion of the overall economy. In Europe, the British have the largest number of philanthropists, and according to various data sources: 70% of the country’s residents transfer money to support humanitarian projects. Germany, Japan and France are also among the countries where the population actively engages in donating money to charity. The Mohammed bin Rashid al Maktoum Foundation, one of the largest charitable organizations in the world, is based in the UAE.

According to the Charity Aid Foundation, private individuals are the most active donors. Traditionally, their contributions account for up to 80% of all donations, with crowdfunding rapidly evolving. Around 15% of all donations are through foundations, with large corporations accounting for only 5% of donations.

People donate money more often and more readily to religious causes (32% of the collected money); education (15%); humanitarian aid (12%); charity fund projects (11%) and healthcare (8%). An additional 22% of donations account for other purposes, including environmental protection, protection of wild animals, as well as culture, art and international projects.

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Cryptocurrency market

The cryptocurrency market is undergoing a period of rapid development; its capitalization fluctuates in the range of $0.3-0.8 trillion with a strong upward trend. An increasing number of individuals and institutional investors are placing their money in these new financial instruments. In early April 2018, the head of the IMF Christine Lagarde said that cryptoassets could change the consumer’s approach to savings, investments and settlements. She believes that cryptocurrencies will make transactions faster and less expensive, while the core blockchain technology has the potential to reinforce the overall security of the financial markets.

The interest in cryptocurrencies in no longer the preserve of a select few fintech specialists. Tokens that can demonstrate clear and coherent benefits for their owners will almost certainly see rapid growth. For example, Binancecoin broke into the list of the top 20 cryptocurrencies, with a capitalization of over $1.5 billion, simply by offering its users a 50% discount on Binance exchange fees, one of the most prominent cryptoexchanges.

Summary: a possible synergy of markets

The global estimate of three fastgrowing markets — charity, e-commerce and cryptocurrencies — exceeds $3.5 trillion. By ensuring the necessary trust bet-ween donors and the aid recipients, blockchain technology can propel this industry to incredible new heights.

The rise of a charitable blockchain platform integrated into online commerce loyalty programs and cryptocurrencies will change the philanthropy industry forever. The symbiosis of e-commerce and cryptocurrencies will facilitate an increase in the number of donors. For those involved in online commerce, offering a bonus affiliated with charity is an effective way to position their brand on an emotional level with their clients, as well as being an important element in any PR-campaign. And, finally, the whole process is just very convenient for everyone involved.

The advantage of the blockchain solution is that the benefits of working with the platform are evident. All the data generated from the receipt and movement of the donations will be available to anyone who wishes, for example, to donate money towards the development of a new cancer drug, and to an airline that encourages such actions by awarding such a donor with promotional miles.

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