Humancoin | E-commerce Market Review

The Humancoin platform

Humancoin is a P2P platform and ecosystem that brings together donors, recipients and e-commerce players. The platform's interface lets participants quickly send donations to any country in the popular currency, to monitor transactions and view reports on their charitable activities, as well as to use international customer loyalty programs.

The Humancoin platform is designed with the goal of facilitating the process of interaction between philanthropists and beneficiaries to the greatest possible extent:

· breakdown of projects by category and subcategory, such as health, natural disasters, religion and environment

· various mechanisms for ranking projects and creating online polls

· data on the legal and financial verification of each project (forensic audit)

· integrated wallet with currency conversion

· translations into various languages

· mobile application

· built-in messenger

· expenditure tracker and online reports

· convenient dashboard with individual settings for users.

E-commerce market

According to Statista, the global online commerce market is set to reach $4 trillion in 2022, while e-commerce retail sales hit $2.3 trillion in 2017. The retail landscape is rapidly changing and according to a Pew Research Center poll, currently, 8 out of 10 Americans are active online buyers.

Market leaders, such as Alibaba, have already started implementing blockchain solutions. Retailers will use cryptocurrencies for payments, in particular through integrating tokens into consumer loyalty systems. Expedia, one of the world’s largest travel agencies, and Zynga, a major computer game developer, began accepting cryptocurrencies as early as 2014.

Problem E-commerce market

High competition in the e-commerce segment puts pressure on players to develop new loyalty programs not only to attract new customers but also to retain existing ones by offering a variety of discounts and benefits. The most pressing challenge for marketing professionals is to create an emotional attachment. New loyalty programs are constantly appearing on the market, and while the overall idea behind them is sound, among the avalanche of new information that hits us daily, it is becoming more and more difficult to engage consumers at an emotional level.

A survey conducted by Nielsen group, found that 50% of consumers, surveyed worldwide, would be willing to pay more for goods and services from socially responsible companies.

Solution E-commerce market

The integration of consumer loyalty programs with the charity industry will create a strong emotional resonance. The future of online retail lies in being able to completely personalize each offer, and blockchain is one of the main stimuli for this further development.

Charity market

Every third person on Earth gives to charity at least once per year, with 50% of donors providing aid to strangers according to the World Giving Index 2017, compiled annually by the Charity Aid Foundation. For the third consecutive year, charities have raised a record volume of funds. In the US alone, the amount of recorded donations reached $400 billion. About three-quarters of the country’s residents have helped a stranger at least once, and two-thirds have donated money to multiple charity foundations. The volume of donations in the US consistently exceeds 2% of the nation’s GDP; around 7 new charitable foundations are created every single day, with more than 1.5 million currently in operation across the country.

In other countries, too, charitable donations represent a significant proportion of the overall economy. In Europe, the British have the largest number of philanthropists, and according to various data sources: 70% of the country’s residents transfer money to support humanitarian projects. Germany, Japan and France are also among the countries where the population actively engages in donating money to charity. The Mohammed bin Rashid al Maktoum Foundation, one of the largest charitable organizations in the world, is based in the UAE.

According to the Charity Aid Foundation, private individuals are the most active donors. Traditionally, their contributions account for up to 80% of all donations, with crowdfunding rapidly evolving. Around 15% of all donations are through foundations, with large corporations accounting for only 5% of donations.

People donate money more often and more readily to religious causes (32% of the collected money); education (15%); humanitarian aid (12%); charity fund projects (11%) and healthcare (8%). An additional 22% of donations account for other purposes, including environmental protection, protection of wild animals, as well as culture, art and international projects. Website : https://www.humancoin.net/